Finding the Right Path

Our engagements are typically over a 12-24 months period. The programmes we lead deliver the following:

• Define the ‘outcome to be achieved’ - what is the organisation trying to do differently and why?
• Identify the who, what and how that are essential for organisations moving from the present to a desired ‘changed state’
• Take ownership of and manage both the process and deliver the outcome. We achieve this by working as part of the client’s team, which enables their people to continue with their ‘day jobs’ whilst actively participating in change
• Support the transition from ‘change’ to a new ‘business as usual’

Engaging for change   

Successful business change is only ever achieved when our clients' people and teams are engaged and have ownership of the direction of travel. Strategy designs the direction, while people, culture and teamwork when they are aligned forge the pathway.   Good communication, a collective understanding and shared objectives are critical at every step. 

Every so often, organisations in change need to take a breath, reflect on where they've been, sometimes recalibrate, sometimes celebrate a success or two, while relentlessly pursuing their goals.   There's also a much greater chance of success when external partners and stakeholders understand where the business is heading and why, how they can support along the way and what benefits may be available to them from the changes our clients are making to their businesses.   

Bringing strategy to life   

We’re skilled at turning complex ideas about evolving markets and technology, change and transformation into clear and engaging content for the organisation’s people and teams as well as for wider stakeholders.   

How we do it   

We work closely with the senior leadership, including CEO’s or MD’s, Chief People Officers and operational leaders to craft a compelling narrative or roadmap for change, with the aim of aligning the total organisation and its stakeholders with the direction of travel.   

We turn agreed messaging into engaging content and stories to be shared with the organisation’s people and teams across a variety of communications channels. We will advise how, at every opportunity, company communications can positively reinforce business change and strategy goals.   

Working with People or HR leaders, we can also advise and deliver engagement programmes to align our clients’ strategy goals with individual and team objectives. 

We welcome working alongside or advising the company’s in-house communications and marketing teams for our business change projects. Where internal resources to deliver strategic communications are scarce, Trampelpfad can take ownership of every step, including where required sourcing outside specialists for content design and production for online, digital, filmed and printed channels. 

And when our clients wish to  share their progress with strategy externally, or need to reactively manage issues, Trampelpfad’s expertise engaging with external partners, customers, consumer affairs, industry bodies, investors and the media can also be brought into play.     

Our communications offer to support strategy and culture change includes:   

• Development of engagement plan aligned to strategy and change programmes 
• Message and narrative development 
• Tool kits and internal cascade materials 
• Defining company tone of voice and culture objectives 
• Leadership communications coaching and counsel 
• Content development for leadership briefings, filmed content, internal conferences 
• External relations advice and engagement programmes 
• Stakeholder feedback and insights